IMX Venture Capitals is an Estonian venture capital fund, working within the crypto-currency market.
The idea behind their branding lies in showing growth, as a symbol of trust. The main composition of the logo evolves around the letter “X”, with a rounded rectangle above it, as a symbol of capital growth, so often used within charts and graphs (but without the obvious arrow to show it).
The branding itself continues to evolve around the “X” symbol, presenting something mysterious and unknown – the risk of investment. A selection of colours, some more play with the “X” symbol, and the logo is ready.
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